Dr. Pamela Rutledge describes transmedia as “Transmedia storytelling uses multiple media platforms tell a narrative across time. Each media piece—whether it’s a comic, novels, video games, mobile apps, or a film—functions as a standalone story experience—complete and satisfying. Like a giant puzzle, each piece also contributes to a larger narrative.” This to me is a perfect definition of transmedia.
A great example of this would be the Marvel Universe. Through a wide range of mediums including film, television, comics, games and books, multiple stories are told through different characters that all contribute to the overall story of the Marvel Universe.
As shown above, the film Captain America: Civil War, the comic book Iron Man and the television show Agents of S.H.I.E.L.D all each add their own individual piece the Marvel Universe and even connect with each other through crossovers and cameo appearances. Transmedia such as this gives the opportunity to tell a large amount of new stories and keep fans engaged.
Sources:
Transmedia Definition: http://athinklab.com/transmedia-storytelling/what-is-transmedia-storytelling/
Civil War Video: https://www.youtube.com/watch?v=dKrVegVI0Us
Iron Man Picture: http://comicvine.gamespot.com/iron-man-1-2-amour-in-armor/4000-171042/
Agents of Shield Video: https://www.youtube.com/watch?v=PerIAuv27SQ
Hayden Skates 